CoLab App

A Productivity Collaboration App. Created for creative people to help brainstorm and work with other creative people. 

UI/UX Case Study

Tools used: Figma

Project Type

Productivity Mobile App

Project Date

Oct 5th - Oct Jan 2023 - July 30th 2023 2024

Summary

This project’s goal was to build a fully functional prototype of an app that would allow people to share and work on the same ideas together. The target audience for this project are graphic designers, mobile developers, and anyone with an interesting idea that they wanted to collaborate with other people. Unlike other cloud-based productivity services this app was designed to be used away from the office, on the train, at the cafe, or out of the country.

Challenges

The main challenge I encountered while working on this project was deciding what main features to drop and which to include for the initial launch. Due to the complexity and cost, a lot of original features had to be removed for the final prototype. Deciding what features to keep in the final built would require weeks of testing. Testing would help inform me about the best way to make CoLab App easier to use for first-time users. 

Solution

 After creating a working prototype to test, I was able to focus on fine-tuning the user flow. The results of these tests provided immediate feedback and I was able to focus on 3 main features: Post, gallery, and Shop. This would provide a solid foundation for the initial launch, while still allowing room for more features through the development cycle, post-launch.

Results

Rapid prototyping proved very useful in focusing on what really mattered to the team. Fine-tuning a list of 20 features down to 3 really helped streamline the usability of this app. This made it not only easier to understand and use, but helped set it apart from other productivity apps that often times become bogged down by too many features.